Today I feel like really celebrating my Gen X-ness. Not sure why...normally I feel more Xennial than anything, but today I just feel super in-touch with being born in the 70s. I keep thinking about that stretch in the mid 1990s when marketing & creative production really missed us...like the movie "Airheads." You ever really think about that movie?
You had this whole sort of scramble where music and movie producers 1) were still kind of thinking that arena rock was where it was at and 2) slowly kind of seeing this "grunge" thing or IDK what now?!? and finally 3) failing to grasp that hip hop was becoming more popular across nearly all audiences...and so you wind up with "Airheads," a movie about two early Gen-Xers (and one late boomer, Steve Buscemi) dressed like backup dancers at an Alice in Chains concert holding up a radio station to get their cock-rock music played on-air.
And then there was the video game "Revolution X," A game tied in with I shit you not the band Aerosmith who had just released "Get a Grip" and found unprecedented commercial success...surely this was a band with their finger on the pulse! But I think if we'd tracked these things at the time we would have seen that it was mostly boomers buying that album. As a result, watching Steven Tyler, Joe Perry, and...those other guys all sort of pop up in a grimy dystopian rail-shooter in which you had to rescue peroxide-haired bikini babes while a faceless voice imitating Public Enemy's Professor Grif told us that "Revolution X is in effect!" seemed off-brand for everyone involved.
So really I don't think Gen X got main-stream entertainment that really reflected its values until Buffy the Vampire Slayer, which is one of the reasons i keep re-watching that series. Joss Whedon's problematic woman-hatin' feminism aside, it's generally a show about people who are unprepared, under-equipped, and under-supported trying to do a job they don't want to do when they would clearly rather be smoking cloves and listening to Mazzy Star in their bedrooms. Before Buffy, we made do with MST3K and The Ben Stiller show on pirated betamax cassettes.
And that's where I'm at today - staring out a window in Miami, dressed like Seinfeld, thinking about Seattle, and both confused and excited by the Internet. In other words, I feel pretty trapped in 1994. Send Snackwells and Crystal Pepsi.